Never Miss a Moment: Instagram Tests “Always-On” Reels with PiP Mode

Instagram is working on a way to make its Reels an “always-on” experience with the test of a new Picture-in-Picture (PiP) mode. This feature ensures you never miss a moment of a video, even when you have to navigate away from the app.
The functionality, which is being trialed with a select number of users, keeps a Reel playing in a small, floating window that hovers over your other applications. This allows for a continuous viewing experience while you respond to texts, check your email, or browse the internet. It’s a powerful tool for seamless multitasking.
This feature is a strategic move to keep users engaged with video content for longer durations. For creators, this could be transformative, as it directly addresses the issue of viewers dropping off to attend to other tasks. The PiP mode will be an optional feature that can be easily disabled by the user.
Alongside this innovative test, Instagram has also launched a much-needed native app for the iPad. This application is designed to provide an optimal viewing experience on larger screens, featuring a refreshed layout and simpler navigation to make content consumption more enjoyable.